Boycott Ralph Lauren

Since the advent of widespread popular media, we as a society have allowed the fashion and entertainment industries to dictate what women are supposed to look like. But that era is coming to an end. Through the power of our voices and our wallets, more and more people have said enough is enough. And now Darryl Roberts who brought us the documentary America the Beautiful: Is America Obsessed with Beauty? has been organizing a boycott of Ralph Lauren for their use of these pictures featuring pictures of women that have been photoshopped into unrealistic, disproportionate, almost alien-like images, some with heads that are bigger than their hips. Though Ralph Lauren issued a statement essentially apologizing for the quality of the photo rather than the possible negative impact such a photo can have, the ads or others like them continue to appear in various marketing outlets.

We know that images portrayed in the media influence how we view ourselves. If that were not the case, advertising and marketing would not be an $80 billion per year industry. So let’s start holding companies accountable. If you are ready to not only see changes in the fashion industry but be a part of bringing about change, please join the boycott, stop buying Ralph Lauren products, and become a fan on Facebook so your support can be counted. We will continue to speak until they hear us!